How to Recover Abandoned Carts with a Shopify Mobile App

Introduction

Abandoned carts are a huge source of missed revenue. Studies show over 70% of carts never make it to check out, leaving billions of dollars on the table. Traditional email reminders help, but many shoppers ignore them. A Shopify mobile app, especially one with push notifications, can get buyers to complete checkout fast, before they lose interest. This post shows how merchants can use a mobile app like Appify.it to recover those carts, boost sales, and improve engagement.

Why Cart Abandonment Happens and What It Costs

Most shoppers add items then walk away because of unexpected shipping, slow checkout, distractions, or hesitation. Globally, average cart abandonment rates hover around 70–85 percent. That represents massive revenue lost. Recovering even a fraction of these carts can significantly impact your bottom line.

Why Mobile App Push Notifications Work Better

Mobile app push notifications are delivered instantly on the user’s device—even on the lock screen. They are harder to ignore than email and come with better engagement:

Open rates of 30–40 percent (vs 15–25 percent for email)
Click-through rates can reach 16% on average
Conversion rates from push typically range between 8–12 percent, outperforming email’s 5–8 percent

App push messages let you personalize content—mentioning items in cart, timing reminders, or offering smart discounts when needed.

How Appify.it Helps Shopify Stores Recover Carts

Appify.it turns Shopify stores into native apps without coding. Features include:

1
Unlimited push notifications for cart recovery and promotions
2
Real-time sync so carts, products, and inventory stay current
3
Drag and drop custom themes, segment targeting, and scheduled notifications

Merchants have reported massive results—one user increased repeat purchases by 180% in the first month, and a 40% conversion boost just by enabling Apple Pay.

Setting Up Your Cart Recovery Push Strategy

Enable push opt-in:

Encourage app users to subscribe early (e.g., right after signup or during onboarding).

Configure triggers:

Set abandoned cart sequence First reminder within 1 hour, follow up at 24 hours, optional third at 72 hours.

Use deep linking

Notifications should open the app directly to the cart or checkout screen to streamline conversion

Personalize messages:

Include item images or names in the notification to remind users of their selections.

Track performance:

Review metrics like open rates, CTR, conversions per push campaign inside Appify.it or GA4.

Real World Results & Conversion Stats

Here’s how push performs versus other channels:

Push open rate: 30–40 percent
Push click through rate: ~10–16 percent
Push conversion rate: 8–12 percent (vs email 5–8 percent) Featured case studies:
Pura Vida Bracelets earned a 7 % click through and 22 % click to conversion, earning over $540,000 in revenue over 2.5 years from push recovery alone
Other brands saw 8.2–14.7 percent revenue lift or CTR just by using push for recovery campaigns

Mobile app-based push tends to outperform web push thanks to higher opt ins and engagement.

Conclusion

Cart abandonment is a massive revenue leak for Shopify stores. Traditional email reminders work, but they often fall short. A native mobile app with automated push notifications offers immediate, personalized reminders that deliver better engagement and recovery conversions.

Tools like Appify.it let you build Shopify apps quickly, sync your catalog in real time, and send targeted push notifications easily. Setup takes minutes, and results can boost your mobile sales, repeat purchases, and customer loyalty.

Frequently Asked Questions

Q: What cart recovery rate can I expect from app push notifications?

A: Expect overall conversion rates around 8–12 percent, outperforming email metrics.

Q: How many push messages should I send for abandoned carts?

A: A 2–3 message sequence works best — first within an hour, follow up at 24 hours, optional third at 48–72 hours.

Q: Is personalization necessary?

A: Yes. Personalized notifications (mentioning items or offering tailored discounts) can improve CTR by up to 400 percent

Q: Do I need an app to send recovery messages via push?

A: Yes. You need a mobile app (or web push tool) to send push notifications directly to devices. Shopify app builders like Appify.it make it easy.

Q: What’s the opt in strategy for better results?

A: Request push permission early using prompts that explain value (“enable notifications for cart reminders, sale alerts, price drops”). That increases subscriber rates and ensures broader reach.

Ready to Launch Your App?

Engage your customers, boost your sales, and build loyalty with your own mobile app live on the App Store and Play Store.

Launch My Branded App Now