Why Push Notifications Beat Email in Driving Repeat Sales
Why Push Notifications Beat Email in Driving Repeat Sales
Email marketing has been a fundamental strategy for retaining customers in eCommerce, but the landscape is shifting. Push notifications now provide a quicker and more direct method to re-engage customers. With their rapid delivery, increased visibility, and immediate click potential, push notifications are proving to be more effective than email in driving repeat sales across various engagement metrics.
- Immediate Visibility: Push alerts appear directly on a user’s lock screen.
- Higher Open Rates: Emails average 20%—push notifications often exceed 60%.
- Frictionless Engagement: One tap takes the user straight to your offer or product.
- Behavior-Based Triggers: Send messages based on real-time actions like cart abandonment.
- No Spam Folders: Push bypasses inbox filters and email fatigue entirely.
When Push Wins Over Email
Flash Sales
Push is instant—perfect for limited-time promotions.
Abandoned Carts
A quick nudge via push brings users back while interest is still high.
Replenishment Reminders
Prompt users to restock based on past purchase behavior.
Order Updates
Keep customers informed without clogging their inbox.
"After switching to push for cart reminders, our repeat purchases increased by 28% in just two weeks. We had no idea email was underperforming that much.
How to Set Up a High-Converting Push Strategy
Quick Push Notification Playbook
Segment Your Audience
Group users by behavior, geography, or purchase history.
Automate Key Journeys
Trigger push notifications on key events like abandoned carts or new arrivals.
Use Clear, Actionable Copy
Keep it short, relevant, and tap-worthy. Emojis and urgency help.
Test Timing and Frequency
Find the balance—too few is a missed opportunity, too many is annoying.
Upgrade Your Retention Tactics
Start using push notifications with your Shopify app and watch your repeat orders climb. No code required.
Get Started with Push